Intersect Digital LLC is a digital marketing agency based in Ann Arbor, Michigan that has developed a reputation as the 'go-to firm' when client expectations are high, time to deliver is short, and their clients' staff is overextended. Intersect is a group of former agency leaders who knew there was a better way to handle digital marketing production, and they are using ServePath's CloudConnect hosting solution to deliver maximum performance and flexibility to their clients, who are some of the world's best known brands and agencies.
Before:
- Used dedicated server hosting exclusively for client projects
- Was not cost effective for projects with unpredictable or occasional usage
After:
- Can scale easily for the few days a month when traffic spikes
- Flexibility of GoGrid cloud servers makes dev and test easier too
- Back-end dedicated database servers provide maximum data security and performance
"It is a pretty neat solution. The performance is the same as dedicated servers, I can't tell that most of the servers are virtual. And it is much more cost effective for a system that is only used a lot on a couple of days each month."
—Ore Nuga, Senior Analyst,
Intersect Digital
For this particular project for a confidential Fortune 500 client, the web site was only being used at the end of each month, when sales representatives entered their monthly sales in the online system. Intersect wanted a flexible solution that would be affordable, yet scale easily to meet the demand when traffic spiked. The integrity of the data collected was also of utmost importance to the client, so keeping the database on two replicated dedicated database servers with an additional backup service was an ideal solution.
Intersect's Custom Hybrid Architecture
- GoGrid front-end for f5 load balancing and cloud web / app servers
- Two back end dedicated servers for MySQL database Master-Master failover pair
- Managed hardware firewall for secure connection between cloud and dedicated
- Managed backup service for database for additional data security
- On demand Dev and QA servers on GoGrid as needed
